Clemson Has Game Plan for Counterfeiters

Sept. 13, 2005

ATLANTA, GA – As Clemson University prepares for its match-up with the University of Miami on Saturday, University officials, in conjunction with The Collegiate Licensing Company (CLC), are making preparations to rid the market of potential counterfeit and unlicensed merchandise.

CLC will work closely with local law enforcement officials, along with representatives from Clemson University, to patrol the marketplace in search of counterfeiters selling “knock-off” merchandise. All counterfeit merchandise is subject to seizure.

When purchasing Clemson University merchandise, consumers should always look for the following characteristics to ensure the merchandise they purchase is officially licensed:

All officially licensed merchandise should display the OfficialLicensed Collegiate Product Hologram somewhere on the product orhangtag. The merchandise should depict the Clemson University logosand marks in a tasteful manner, as the University does not approvedistasteful designs. The tag on the garment should be intact. Atorn or missing tag is evidence of a second-hand garment, one thatprobably would not meet the stringent quality standards in place atthe University. All merchandise should bear the name of themanufacturer somewhere on the product, either in the form of ahangtag, a neck label, or screen-printed directly on the garment.All merchandise should have the appropriate trademark designations(i.e. TM, â) next to a specific name or design.

About The Clemson University Collegiate Licensing Program: The Clemson University licensing program is designed to protect the integrity and ensure the proper use of the University name and logos. In order to administer the program, Clemson has established formal licensing procedures that will allow the institution to benefit from the commercial use of both the registered names and symbols.

The Clemson University licensing program is also designed to establish a cooperative relationship with licensees to assist in developing a marketplace demand for “Officially Licensed Clemson Products.” The marketing strategy drives the consumer to purchase products that directly support the institution. The end result is a mutually beneficial partnership.

About The Collegiate Licensing Company: The Collegiate Licensing Company is the oldest and largest licensing agency in the nation. CLC currently represents more than 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy, and the NCAA (including the Men’s and Women’s Final Four, the College World Series, and all NCAA Championships). Headquartered in Atlanta, CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals with the capability to establish and manage every aspect of a collegiate licensing program.