Marketing Graduate Student Application

Job Description

The Clemson University Athletic Marketing Department hosts unpaid internship positions each year that are available to aspiring sport business professionals. Through office hours and home athletic events, students receive a comprehensive overview of all aspects of collegiate sport marketing including gameday operations, in-game promotions, event planning, ticket sales, videoboard operations, and more. It is our hope that our interns stay in the program more multiple years and continue to grow within the program.

General Responsibilities

• Assist the Clemson Athletic Marketing staff in the development, coordination and implementation of marketing and promotional efforts for all 16 sports, and any specific sport to which you are assigned.
• Attend scheduled weekly intern staff meetings, intern brainstorm meetings and optional intern development events.
• Assist in the development of full-scale marketing plans for sports as needed. • Assist with managing public address announcers, coordinating music, video board elements, cheer squad, pep band, and other marketing needs to direct the flow of games, events and promotions as needed.
• Work Tiger Tailgate Show Area prior to each home football game and select special events, such as Fan Days and Pre-Season Events.
• Fulfill sponsored elements such as logo exposure, PA announcements, promotions, and events.
• Improve the atmosphere at each event through the use of games, giveaways, contests, trivia and music, etc.
• Promote athletic events and communicate promotions within the residence halls, Greek system, student body, etc.
• Distribute posters and schedule cards to assigned locations, and check for refills on a bi-weekly basis.
• Learn about the sports marketing field and HAVE FUN!

Minimum Qualifications

• Genuine interest in athletics and the sport industry
• Ability to manage time commitment and dedicate all required of office and event hours
• Full-time Clemson University student
• Maintain a 2.50 GPA or higher
• Excellent oral communication skills, written communication skills, and customer service skills
• Strong work ethic and a willingness to learn
• Ability to multi-task, stay organized, keep up with high-energy, fast paced environment
• Working knowledge of Microsoft Office (Word, Excel, PowerPoint)

Preferred Qualifications

• Marketing, Communications, or Sport Communication Major (or related field)
• Potential to serve as an intern for more than one year
• Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Working knowledge of collegiate sports and NCAA guidelines 

Benefits

• Clemson University Nike gear
• Networking opportunities and interaction with department staff members
• An opportunity to earn class credit (highly encouraged, if applicable)
• Hands-on experience working in collegiate athletic marketing
• Workforce preparation training, including resume review and mock interviews

SPENCER MCANALLY
DIRECTOR OF MARKETING – CLEMSON UNIVERSITY ATHLETICS
(O) 864.656.3183
(E) MCANAL2@CLEMSON.EDU