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Mar 24, 2022

Clemson Tabs Altius to Further Develop NIL Education Program

CLEMSON, SC (March 24, 2022) – Clemson University Athletics has entered a partnership with Altius Sports Partners (Altius) to enhance the school’s name, image and likeness program including through continuing strategic planning, evaluating and developing departmental initiatives, and providing wide-ranging educational support benefitting all internal and external Tigers stakeholders.

“We have been thoughtful throughout as we’ve developed an NIL philosophy and educational programming, and feel that the time is right to partner with Altius,” Clemson Director of Athletics Graham Neff said. “Clemson is committed to providing best-in-class tools to our student-athletes, and being aggressive in our approach to this evolving landscape for the long-haul.”

Key elements of the partnership include tailored educational workshops for student-athletes, coaches and staff centered on marketing, branding, financial literacy and recruiting. Additional components include enhancement of departmental initiatives as well as education and engagement with internal and external constituents on NIL, capitalizing on industry advances, and creating innovative approaches for lasting success are vital components of the customized services.

Altius – an official partner of the leading collegiate athletic departments and sports properties – specializes in developing and managing programs around crucial issues related to NIL. Through its expertise, range of services and intellectual resources, the firm’s approach includes strategic vision and cohesive planning to help all stakeholders navigate structural change and excel in the new collegiate landscape.

“Clemson Athletics has established an industry-wide reputation for innovation and creativity,” said Andrew Donovan, Altius Vice President of Collegiate Partnerships. “The Tigers’ approach to addressing and embracing ongoing evolution within collegiate athletics is no different, and we are thrilled to collaboratively support all Clemson stakeholders in their mission to enhance individual and team success in the NIL era and beyond.”

Clemson Athletics has a history of excellence both in competition and in the classroom. Clemson University is a Top 30 National University by US News and World Report, and annually ranks among the best in the nation in student support and student happiness rankings by Princeton Review. The Tigers sponsor 19 NCAA sports and are adding two additional women’s sports in subsequent years (12 women’s sports, 9 men’s sports by 2024). Clemson programs have won 121 ACC Championships and seven team national championships, most recently including the 2016 and 2018 football and the 2021 men’s soccer titles. Clemson’s scholarships and student-athlete development initiatives are supported by IPTAY, one of the nation’s oldest and largest athletic department philanthropic organizations.

Supported by operational leadership and a best-in-class client services team, the Altius cross-disciplinary network of partners and advisory team members includes:


About Altius Sports Partners

Altius is a leading firm that delivers consulting, strategic planning, compliance support and education to its clients. An official partner of leading collegiate athletic departments and sports properties, Altius provides strategic solutions on topics ranging from NIL to the shifting landscape of employment and media rights within college athletics. The firm currently represents athletics departments at Arizona, Clemson, Duke, Georgia, Indiana, LSU, Mississippi State, Northwestern, North Carolina, Oklahoma, Oklahoma State, Oregon State, Purdue, South Carolina, USC, Tennessee, Texas, Villanova, Virginia, and Washington. The firm has also partnered with Women Leaders in College Sports. Providing all stakeholders – athletics departments, coaches, and college athletes – with resources they need to thrive in the new age of college athletics, Altius leverages its deep reservoir of sports business sophistication to help those impacted to prepare and excel. We have built a team of cross-disciplinary leaders to reach higher levels of education, higher access to opportunities and higher standards of excellence.

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