Kevin Richardson

Kevin Richardson joined the Clemson University Athletics Department in September 2022 as Associate Athletic Director of Creative Solutions. In his role, he directs a multi-pronged team of creative innovators to use data, creativity and problem solving expertise to provide strategic creative vision, recognize trends and develop new or emerging opportunities that will service high-value areas within Clemson Athletics.

Prior to joining Clemson, Richardson served as the Associate Director of Social Strategy and Creative Development at The University of Texas for two years. While there, Richardson oversaw and developed social strategy for entire athletics department with emphasis on data-driven decisions, creative direction for online merchandise sales in partnership with CLC and Fanatics reporting $2.2M in individual sport sales as well as $2.7M in non-sport specific sales, handled over $5M in digital sponsorship activations, eclipsed over $1M in ticket sales via paid social advertising, played key roles in multiple SEC Transition committees and oversaw all student-athlete branding and social media influence efforts in regards to Name, Image and Likeness.

Before his time in Austin, Richardson worked for three years at Rice University in Houston. First as a Digital Marketing and Revenue Generation Assistant then later as Brand Advancement and Revenue Generation Specialist. During his time there he oversaw the digital strategy for the entire Athletics Department including the first ever digital content inventory during COVID-19 that produced over 600k in revenue in 9 months while also having oversight of content strategy with emphasis on pixel targeting, UTM, audience segmentation and analysis tracking which led to 50k~ new leads for ticket and e-commerce initiatives. Richardson also created and spearheaded the first ever women’s annual fund created under Rice Athletics entitled EmpowHER Owls, developed and implemented ‘Flight Plan’ – which created a clear roadmap for student-athletes throughout college career to maximize NIL opportunities while still overseeing all Women’s Basketball day to day marketing efforts and oversight of Football in-venue marketing efforts.

Richardson got his undergrad degree in 2017 from Louisiana Tech University.