March 23, 2000
My Tigers Start Page
CARLSBAD, Calif.-Clemson University, the FANSonly Network and MyPersonal.com have entered into an agreement to provide users the opportunity to make ClemsonTigers.com their own personalized affinity portal or “Start Page.” Now, they will be able to find all of the desired online information and services and follow Tiger sports teams from one convenient place on the Web.
The Start Pages will not only feature the look, navigation and news of ClemsonTigers.com but also seamlessly incorporate additional premium content, community and commerce that the user can personalize to match their interests. A Start Page offers the opportunity to enjoy university sports and general headlines, New York Times headlines, financial and entertainment news, the local weather forecast, stock quotes, search tools and more.
“Certainly, the FANSonly Network’s business is based on the tremendous affinity Clemson fans have for the Tigers,” said Jeff Cravens, FANSonly Network’s vice president and general manager. “By teaming-up with MyPersonal.com, we will be able to continue to move forward by providing Tiger fans single online destination that offers them anything and everything related to their athletic teams.”
Users can access My.ClemsonTigers.com from the Clemson official athletic site. There is a simple registration process that will enable users to customize the page to suit their interests.
“In addition to following their favorite college teams, fans have expressed an interest to reconnect with their alma mater while enjoying premium online services and information,” said Douglas Fish, MyPersonal.com’s president and co-founder. “Through this unique partnership we can conveniently bring together the high-quality experience that fans have come to expect from their official athletic site with premium content and services that are relevant to their other online needs.”
About Student Advantage’s FANSonly Network
Headquartered in Carlsbad, Calif., Student Advantage’s FANSonly Network is currently the largest and fastest-growing college sports site on the web. Through its publishing of Official Athletic Sites for each university, Student Advantage’s FANSonly network provides online brand management and content delivery to more than 65 university athletic departments throughout the country.
FANSonly.com serves as the network hub and complement to individual Official Athletic Sites, providing comprehensive information on collegiate sports, including in-depth statistical packages and analysis, information on collegiate recruiting, and team pages on every NCAA Division I. Through partnerships with some of the biggest names in the industry, such as ESPN and Microsoft, FANSonly provides its users with interactive games and contests that capitalize on the strong affinity college sports fans feel for their teams. FANSonly merged with Boston-based Student Advantage, Inc. (NASDAQ: STAD) in June, 1999.
MyPersonal.com, Inc. (www.mypersonal.com), the leading affinity portal provider, works with organizations to build a portal that creates a dynamic online community to foster strong ties among members and increase loyalty to the organization.
The affinity portal, or Start Page as MyPersonal.com calls it, is customized for each organization and designed to effectively combine content, community and commerce with the organization’s unique brand attributes. MyPersonal.com creates and powers Start Pages that reach, serve and engage an affinity group’s constituents, in conjunction with generating revenue for the organization.
Based in the high technology corridor of Emeryville, Calif., and closely tied to industry leaders in nearby Silicon Valley, MyPersonal.com has developed unique technologies and established strategic alliances with key Internet companies to ensure the rapid and seamless implementation of the best customized online solution for each individual organization.
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