GREENVILLE – As the new Total Campus Marketing partner of Clemson University, JMI Sports has hired a ten-person sponsorship sales and client services team. Operating as Clemson Sports & Campus Marketing, the JMI Sports staff is working as an extension of Clemson University and Clemson Athletics to expand partnerships with corporate sponsors and enhance multimedia platforms.
“JMI Sports has pulled together an outstanding group of individuals who have tremendous experience and passion, and we know the Clemson Sports & Campus Marketing team will be trusted stewards of the Clemson brand,” Clemson Director of Athletics Dan Radakovich said.
JMI Sports CEO Erik Judson said, “Recognizing the importance of every team member, we pride ourselves on the quality of the people we bring to our university partners. Our belief is that first-rate teams produce first-rate results by building stronger partnerships and I am very excited about our lineup at Clemson.”
Collectively, the Clemson Sports & Campus Marketing team has over 100 years of professional experience. The team reflects expertise from a variety of industries, with the goals of increasing the potential for innovation and bringing best practices from other environments. Of the ten team members, six have Clemson degrees and two others have previous experience with JMI Sports.
Clemson Sports & Campus Marketing is led by President Scott Morris, a Clemson alumnus, with extensive experience in partnership development, sales, marketing, strategy and general management at public and private companies. A native of Rock Hill, S.C., Morris earned a Bachelor of Science in marketing from Clemson in 1988 and has since supported his alma mater in variety of ways such as IPTAY membership and hiring graduates. His son is also a Clemson graduate. Morris and his family are relocating to the Greenville, S.C. area from Raleigh, N.C.
Morris says that while he has enjoyed a corporate career thus far, he has closely followed the collegiate marketing and multimedia industry as it has evolved and believes that Clemson is ideally poised to further leverage its great brand.
“Clemson is a very special place for which I have a deep passion and served as a Clemson Ambassador as a student,” said Morris. “I am proud to lead an outstanding team of people who essentially serve as ambassadors for the University in the corporate marketplace.”
Property leadership also includes three Vice Presidents: Jason Garrow, bringing valuable national sponsorship sales experience from IMG Worldwide, professional golf and NASCAR; Reba Robinson, bringing extensive JMI Sports corporate knowledge and sports consulting experience; and Mollie Moran, bringing marketing and advertising expertise in working with MTV at Viacom Media Networks.
With a planned satellite office on campus, Clemson Sports & Campus Marketing is based in downtown Greenville, S.C., within One City Plaza, the premier mixed-use development on Main Street that also houses the Clemson MBA and Master of Real Estate Development programs, as well as the “Clemson Experience,” an interactive campus information center.
“Selecting our office location was a strategic decision to allow us to be close to the Clemson campus and also be in a position to support the University’s growing presence in Greenville,” JMI Sports President Tom Stultz explained. “And in to order to build relationships between Clemson and the many businesses in the Upstate, across South Carolina and in neighboring Charlotte and Atlanta, we felt it was critical to be part of the thriving business community ourselves.”
As part of the athletics multimedia and sponsorships rights, Clemson Sports & Campus Marketing helps companies expand the reach of their brands by gaining valuable exposure to the loyal fan base of the Clemson Tigers. Sponsorship opportunities include: official partner status and use of marks, venue signage and naming rights, radio and television advertising, website and social media campaigns, printed and email promotional materials, gameday activations and in-game promotions, pre-game hospitality and special events, as well as experiential marketing.
In addition, JMI Sports has been granted enhanced campus-wide marketing rights under the long-term agreement, giving businesses a means to associate with the renowned brand of the entire University and collaborate on the development of innovative and mutually beneficial campus initiatives that enrich the Clemson experience.
“I know we’re just getting started together, but I truly believe that our partnership with Clemson Sports & Campus Marketing has the potential to be transformational for our University,” said Clemson Executive Vice President for Finance and Operations Brett Dalton.
CLEMSON SPORTS & CAMPUS MARKETING TEAM
SCOTT MORRIS – PresidentExperience: 28 years in partnership development, sales, marketing and general managementPrevious Companies: Oracle, Quintiles, PremierEducation: B.S. Marketing, Clemson; Executive Leadership Program, UNC-Chapel Hill
JASON GARROW – Vice President, Sponsorship SalesExperience: 24 years in sports marketing and partnership developmentPrevious Companies: Players Group Inc.; IMG Worldwide/IMG College; Richard Childress RacingEducation: B.A. Business, Augustana University; M.S. Sports Management, UMass
REBA ROBINSON – Vice President, Client Services & OperationsExperience: 20 years in sports and entertainment across marketing, operations and finance Previous Companies: JMI Sports; San Diego Padres; Hines; ESPN X Games; CBS NewsEducation: M.B.A., UC San Diego; B.S. Media Production, East Carolina
MOLLIE MORAN – Vice President, Campus MarketingExperience: 8 years in entertainment advertising and partnership salesPrevious Companies: Viacom Media NetworksEducation: B.S. Advertising, Tennessee-Knoxville
SARAH ANDERSON – Senior Account Executive & Special CounselExperience: 5 years as attorney in commercial litigation; 1 year as law clerk to federal judgePrevious Companies: Nelson Mullins Riley & Scarborough; U.S. District CourtEducation: B.S. Marketing, Clemson; J.D., South Carolina
BETH POPE – Senior Account ExecutiveExperience: 10 years in collegiate sponsorship sales and media productionPrevious Companies: Learfield Sports; Nelligan Sports Marketing; ESPN; Clemson AthleticsEducation: B.A Communications, Florida State; M.S. Marketing, Clemson
ZACH WASHBURN – Senior Account ExecutiveExperience: 5 years in broadcast media salesPrevious Companies: Fox Carolina; Sinclair Broadcast GroupEducation: B.S. Management, Clemson
ERIC MAC LAIN – Account ExecutiveExperience: 1 year as Athletics graduate assistant; Clemson Football team captainPrevious Companies: Clemson AthleticsEducation: B.S. Health Science, Clemson; M.S. Athletic Leadership (expected August ’17)
ADAM GOLDBERG – Client Services CoordinatorExperience: 4 years in collegiate sponsorship sales/service and advertisingPrevious Companies: JMI Sports; Learfield Sports; LevLane AdvertisingEducation: B.S. Sport Studies, East Carolina
KENT BRACE – Client Services CoordinatorExperience: 1 year in collegiate sponsorship activationPrevious Companies: Chick-fil-A Peach Bowl; Clemson AthleticsEducation: B.S. Marketing, Clemson
ABOUT JMI SPORTSJMI Sports is a full-service collegiate marketing firm providing the highest quality management of athletics multimedia rights and breaking new ground in the creation of Total Campus Marketing programs, maximizing the economic potential of universities. Clients include Clemson University, University of Kentucky, University of Pennsylvania, and the Ivy League, as well as the University of Georgia and Columbia University, in joint ventures with IMG College. JMI Sports is also a highly regarded project manager for the development of collegiate and professional sports facilities. JMI Sports was founded in 2006 by CEO Erik Judson, and technology entrepreneur John Moores, former owner of the San Diego Padres.
ABOUT CLEMSON UNIVERSITYRanked No. 23 among national public universities, Clemson University is a major, land-grant, science- and engineering-oriented research university that maintains a strong commitment to teaching and student success. Clemson is an inclusive, student-centered community characterized by high academic standards, a culture of collaboration, school spirit and a competitive drive to excel.
February 18, 2019