IPTAY’s New Communication Plan

June 1, 2009

CLEMSON, SC – The Clemson University Athletic Department announced in May that IPTAY, Clemson’s Athletic Scholarship fundraising organization, will engage in a new partnership to provide a restructuring of its traditional and historic Orange & White publication. IPTAY’s new comprehensive communication plan will provide a higher quality publication with significant savings on printing and mailing costs, as well as an increased timeliness over its current method of informing donors regarding Clemson Athletic information.

Following the 75th IPTAY Anniversary Edition to be mailed in mid-July, the Orange & White will no longer be the official publication of IPTAY. Instead, every IPTAY Donor will receive eight issues of our new glossy, full color, high quality magazine throughout the year which will include student-athlete features, head coach features, IPTAY Donor features, and information that will only be available to IPTAY donors.

The glossy print magazine will be delivered eight times throughout the year and will bring to you 64+ pages of insider information that only the Clemson Sports Information Department can deliver. Access and interviews with coaches, student-athletes, and administrators will be featured while continuing to provide a look into your life as an IPTAY donor with family pictures, donor features and IPTAY Representative spotlights. This coffee table magazine will have a longer shelf life than a weekly publication and will be something that you can turn to through the season whenever you need a glimpse into the Clemson experience. This new format will be a first class publication that will showcase to the IPTAY Donor base and friends all that the Clemson experience has to offer.

The new communication plan also includes a real-time distribution of Clemson Athletic and IPTAY news in an electronic transmission via email which will include 37 e-newsletters each year. There will be an opportunity to purchase a print version for IPTAY Donors who are not able to receive electronic communications. As part of the transition to the electronic format, the IPTAY Scholarship Fund will share over half of the $53.70 cost for those that request to receive the weekly printed version and ask the IPTAY Donor to pay $25 for the first year. The shared cost printed version of the e-mail will be phased out after the first year.