BI-LO Partners with Clemson University and the University of South Carolina

March 4, 2010

GREENVILLE, SC – BI-LO today announces a new partnership with the University of South Carolina and Clemson University that allows all BI-LO customers the opportunity to receive two free NCAA baseball tickets to either a 2010 Gamecock’s home game or a 2010 Tigers’ home game just by doing their regular grocery shopping. The “No Dough” baseball promotion starts on Wednesday, March 3 and goes until Wednesday, May 19 or while supplies last.

To receive these promotional tickets, BI-LO customers must purchase four participating Southern Home® or Top Care® items in one transaction with their My BI-LO BONUSCARD®. The items available for this promotion include:

Southern Home® Tortilla Chips Southern Home® Salsa Southern Home® Potato Chips Southern Home® French Onion or Ranch Dip Southern Home® Break N Bake Cookies Southern Home® Pizza Bites Southern Home® Pizza Southern Home® Frozen Appetizers Southern Home® Cereal Bars Southern Home® Popcorn Southern Home® Skillet Classics Boxed Dinners Southern Home® 12 Pack Sodas Southern Home® Peanut Butter Top Care® Ibuprofen Top Care® Calcium 500 MG Top Care® Vitamin C

Upon checkout, customers will receive a voucher redeemable for two tickets to see either the Gamecocks or the Tigers at a participating home game, while supplies last. Vouchers must then be exchanged for tickets at the Carolina Stadium box office in Columbia, South Carolina or the Clemson Athletic ticket office in Clemson, South Carolina. Running through May 19 or while supplies last, customers who participate in the “No Dough” promotion can attend any of the following Carolina or Clemson participating home games:

Clemson 3/10 – Gardner-Webb 3/12 – NC State 3/13 – NC State 3/14 – NC State 3/17 – Georgia Southern 3/19 – Virginia Tech 3/20 – Virginia Tech 3/21 – Virginia Tech 3/23 – Elon 3/24 – Elon 3/31 – Coastal Carolina 4/2 – Boston College 4/3 – Boston College 4/4 – Boston College 4/7 – Georgia 4/14 – Western Carolina 4/21 – USC Upstate 5/1 – Florida Gulf Coast 5/2 – Florida Gulf Coast 5/3 – Florida Gulf Coast 5/4 – Florida Gulf Coast 5/18 – Presbyterian

University of South Carolina 3/9 – Valparaiso 3/10 – Valparaiso 3/12 – Brown 3/13 – Brown 3/14 – Brown 3/17 – Davidson 3/19 – Tennessee 3/20 – Tennessee 3/21 – Tennessee 3/30 – The Citadel 4/2 – Mississippi State 4/3 – Mississippi State 4/4 – Mississippi State 4/7 – College of Charleston 4/16 – Mississippi 4/17 – Mississippi 4/18 – Mississippi 4/20 – USC Upstate 4/30 – Alabama 5/1 – Alabama 5/2 – Alabama 5/5 – Winthrop 5/11 – Wofford 5/12 – Charleston Southern 5/18 – Furman 5/20 – Florida 5/21 – Florida 5/22 – Florida

“BI-LO’s partnerships with the University of South Carolina and Clemson University have provided a tremendous opportunity for all BI-LO customers to enjoy one of America’s greatest pastimes,” said John Conroy, Senior Manager of Consumer Marketing for BI-LO. “We are excited to not only help our customers save money on BI-LO’s Southern Home® and Top Care® brand items, but to offer them the chance to attend an action-packed baseball game this season,” Conroy continued.

For more information, please visit any local BI-LO or visit www.bi-lo.com.

ABOUT BI-LOBI-LO, headquartered in Mauldin, South Carolina, operates 207 supermarkets in South Carolina, North Carolina, Georgia and Tennessee and employs approximately 15,100 people. The company sponsors the annual BI-LO Charity Classic golf tournament each June. The BI-LO Charity Classic has raised more than $48 million in the past 26 years, with grant funding focused on children’s charities, hunger relief and education.