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Clemson Athletics’ Director of Student-Athlete Performance Releases The Nutrition Playbook: A Practical Guide for Parents and Coaches of Growing Athletes

Clemson Athletics’ Director of Student-Athlete Performance Releases The Nutrition Playbook: A Practical Guide for Parents and Coaches of Growing Athletes

Oct. 12, 2007

Before you invest time and money on sports supplements and novel eating plans for your growing athlete, get the straightforward facts on the role of nutrition in athletic performance, and the strategies to put that knowledge into action.

Loreto Jackson, Ph.D., exercise physiologist/performance nutritionist, and Clemson’s Director of Student-Athlete Performance writes for parents and coaches of young athletes, outlining in practical terms the impact of nutrition on athletic performance.

According to Dr. Jackson, “athletes who eat without intention or who treat nutritional decisions as an afterthought to their training and practice agenda, cannot expect to reach their full athletic potential. Worse, if they maintain a heavy training and competing schedule, they can adversely affect their health, growth and development.”

Jackson recognizes that today’s parents lead hectic lifestyles where the thought of taking time to prepare special meals for their young athletes can be overwhelming. Added to this is the confusion resulting from a plethora of messages on nutritional supplements, and from peer and celebrity testimonials that often have emotional appeal, with little to no scientific basis. Parents wanting to do the best for their children find sorting the truth from fiction to be stressful. The intent of this book is to present parents and coaches with practical guidelines, based upon scientific fact, to provide their growing athlete with the optimal nutrition for growth and performance. Additionally, Dr. Jackson claims, “behaviors are set at a young age, and I can help a college student-athlete get to the next level much faster when they have grown up realizing the performance impact of nutrition.

Dr. Jackson is on the NCAA Speakers’ List and travels the country speaking to collegiate athletes on Performance Nutrition. Additionally, she has worked with high school and professional athletes including former Clemson standouts Charlie Whitehurst, Tye Hill and Gaines Adams.

For more information on the Nutrition Playbook, go to:http://www.athletesperformbetter.com/Book.html

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