The Solid Orange Fan Advisory (SOFA) Board met prior to the 2014 football home opener against South Carolina State and the 40-member committee discussed numerous topics relating to Clemson’s fan experience.
The goal of the initial meeting was to host an open conversation, allowing fan representatives to bring issues to the athletic department staff. The group included season-ticket holders, IPTAY donors, non-IPTAY donors and fans with a wide variety of seating and parking assignments, and a range of topics were discussed, including: communication, in-game entertainment, facilities, concessions, novelties, parking, technology, tickets and traffic.
“It was productive for our staff to hear directly from the fans and generate some ideas and solutions from their experience,” Assistant AD for Marketing Mike Money said. “One of the big takeaways was the fact some of our fans don’t really know about each of the services we provide, so we’ll make that an emphasis moving forward.”
Since the first meeting, SOFA Board members have communicated directly with many athletic department staffers through a new feedback service that has led to immediate enhancements and plans for long-term improvements. The ClemsonTigers.com Gameday Central page now includes a rundown of in-game promotions and recognitions. One suggestion from a committee member was for a text messaging service to report in-stadium issues, and that service will be implemented for this weekend’s game against North Carolina.
“Our goal is to continue making the Clemson experience the best in the country for every one of our fans, and this group gives us a cross-section of fans who sit in different parts of the stadium and have different vantage points to give feedback,” Money said.
November 15, 2019