To support Clemson student-athletes with opportunities to market their Name, Image and Likeness (NIL), Clemson community leaders have announced the founding of 110 Society, the new one-stop shop for all things Clemson NIL and official partner of Clemson Athletics. 110 Society will create opportunities for fans, donors and businesses to participate in and benefit from NIL deals with student-athletes.

C.D. Davies will lead 110 Society as its General Manager after spending the past two years working as the NIL coordinator for Clemson Football. Previously, Davies was a longtime executive in the banking industry, serving as CEO for CitiMortgage, LendingTree and Wachovia Mortgage.