Nike and Clemson University are beginning a new chapter in their 25-year partnership, announcing the addition of 11 top Tigers athletes to Nike’s renowned Blue Ribbon Elite NIL roster.
Blue Ribbon Elite, a first-of-its-kind initiative, represents a broad portfolio of athletes across disciplines, reimagining the NIL space by providing leading athletes and universities an unmatched level of collaboration that prioritizes the future of sport and athlete identity.
The announcement reinforces Clemson’s position among the country’s leading collegiate athletic programs, strengthening a relationship with Nike that began in 2002 and has grown over a quarter century into a model of all-sports partnership.
“Nike has long been at the center of championship performances here at Clemson, and we’re excited to see this opportunity extended to many of our student-athletes,” says Graham Neff, Director of Athletics. “The Clemson brand continues to be among the most recognizable in college athletics, and this unique program is just a further deepening of that longstanding relationship.”
Joining Nike’s growing roster of roughly 85 elite NIL athletes are:
- Sarah Breaux (softball)
- Anna Flynn Cashion (gymnastics)
- Marian Collins (softball)
- Gideon Davidson (football)
- Ashton Hampton (football)
- Will Heldt (football)
- Quinn Kuhl (gymnastics)
- Sierra Maness (softball)
- T.J. Moore (football)
- Audrey Snyder (gymnastics)
- Bryant Wesco Jr. (football)
What they’re saying:
- Sarah Breaux: “Ever since I was a little girl, I dreamed of playing college softball and doing what I love at the highest level. I grew up wearing Nike, and now getting to be a part of a company that embodies dedication and perseverance is incredibly special. It encourages me to keep pushing myself and to show the younger generations that you can achieve anything you set your mind to. It feels so surreal being a Nike athlete.”
- Anna Flynn Cashion: “To be chosen as a Clemson student-athlete for the Nike Blue Ribbon Elite program is an honor that I will cherish forever. It means everything to be able to represent athletes’ hard work, grit and dedication while wearing the Nike Swoosh. I hope to inspire young athletes to chase their dreams and be the best versions of themselves, both athletically and holistically. I am infinitely grateful to be part of the Nike family.”
- Marian Collins: “It is an honor and a privilege to represent a premier brand with such a strong history of supporting women in sports. Clemson has been such a meaningful part of my life, and now having the chance to represent Clemson and Nike is truly a dream come true. I have been wearing Nike since I started playing softball at 5 years old, and even then, I knew that Nike meant something special. Now, being a Nike athlete is truly a full-circle moment.”
- Gideon Davidson: “Representing Nike means a lot to me because it was a dream when I was a little kid. I've been wearing Nike ever since I started football from sixth grade all the way to now.”
- Ashton Hampton: “Representing Nike is something that’s been a dream of mine since I was a kid. Nike is the only brand I've ever worn in my entire life. Being able to be a college athlete and representing Nike is really just a dream come true.”
- Will Heldt: “It’s really a blessing to represent Nike and wear the Swoosh. It’s something you think about as a kid, that maybe someday you could be one of those guys who’s repping Nike. Now that it’s here, it’s a surreal moment.”
- Quinn Kuhl: “Ever since I was a little girl, the Nike Swoosh was worn by athletes I hoped one day I could become. To me, it represented dreaming big, working hard and believing in yourself. I looked up to those athletes, so getting the chance to represent Nike myself is something I’ll never take for granted. I’m proud to represent both the Clemson and Nike families, as they are two communities that inspire athletes to stay authentic to themselves, embrace every challenge and keep chasing what’s next.”
- Sierra Maness: “I’ve always loved Nike and what they represent. Now, having the opportunity to partner with a brand I’ve admired for so long is incredibly special. If you had told me 10 years ago, when I was just starting to play softball, that I would get an opportunity to work with Nike, I wouldn’t have believed you. It’s amazing to look back and realize that my childhood dreams have now become reality, and I am beyond excited to be a part of the Nike family.”
- T.J. Moore: “Getting to represent Nike and Clemson is a really big blessing because I’ve been wearing Nike since I was little, and now I'm getting to represent Nike on the biggest stage possible. It’s very exciting.”
- Audrey Snyder: “Being a Nike athlete means I get to show younger gymnasts the behind-the-scenes of hard work and dedication. I believe that hard work and a positive attitude will always be rewarded. With Clemson and Nike, I hope to inspire other athletes to keep pushing forward and be optimistic about stepping out of their comfort zone. Wearing Nike from a young age has made me feel confident and comfortable, and I’m proud to represent them.”
- Bryant Wesco Jr.: "Being a Nike athlete to me means a lot. Getting to represent this iconic brand is such an amazing opportunity, and I’m very grateful to be here.”
About Blue Ribbon Elite
The Blue Ribbon Elite program, named after Nike’s humble beginnings, reflects the brand‘s long-held leading position in sport, college and NIL partnership, as well as an enduring commitment to making athletes better — from pioneering the first truly comprehensive “all-sports” partnership in the 1980s to today’s creative, career-building collaborations with top NIL athletes.
Nike’s partnership with each Blue Ribbon Elite athlete goes beyond brand representation, inspiring the student body and community to collaborate through brand campaigns, product innovation and creative direction.
In short: When programs and athletes sign with Nike, they don’t just rep the Swoosh, they help shape it.
Nike’s commitment to listening to the voices of its NIL athletes takes shape in individual, personalized support, both in their performance and training and in their most important moments away from the game. From product and styling to support with media and content, Nike leverages the full weight of the brand to provide a best-in-class partnership to athletes across its NIL roster — giving them tools for long-term success across sport, business and culture.
Nike’s NIL partnerships also extend to athlete-centered design and innovation, as well as support for athletes in their pursuit to stand for something bigger. This industry-leading approach reflects Nike’s five-decade history as the brand of athletes and underscores its continued commitment to inspiring and uplifting the next generation.
“What has made the Clemson and Nike partnership so strong for over two decades is a shared commitment to helping athletes reach their full potential,” says Ann Miller, EVP, Global Sports Marketing. “These student-athletes represent the leadership, teamwork and drive that move sport forward, and together we'll shape what’s next through Blue Ribbon Elite."