“Cool shoes that Clemson fans happen to wear.”
Not only is Clemson a flagship partner with Nike, our brand is respected by Nike enough to have its own shoe. This is the continuation of a successful relationship between the Paw and the Swoosh. Our goals for the campaign were to take advantage of fans’ affinity with the brand, recruit prospective fans, and outperform our competitors in the collegiate space.
Simply put, we wanted to drive excitement around the Clemson brand.
All ideation, planning, and production of the following assets were executed by members of the Clemson Athletics Creative Solutions team.