Kevin Richardson

Kevin Richardson serves as Vice President of Content for Clemson Ventures, where he leads the strategy, production and monetization of branded, original and NIL content across Clemson Athletics’ revenue-generating ecosystem. He oversees a content team tied to a $20M annual portfolio and is responsible for building scalable systems that connect storytelling, distribution and revenue.

Richardson previously served as the Associate Athletic Director of Creative Solutions at Clemson where he led the department’s video, design, photo and digital strategy teams while expanding staff, restructuring workflow and increasing production capacity across 20+ sport programs and 10+ internal departments. During this time Richardson also pushed Clemson forward as a leader in the original content and distribution space after spearheading partnerships with ESPN and the ACC Network to bring Clemson Original Content programming to national audiences, created the first ever Clemson Content “Up-Front” that led to the creation of over 100 new original content hours and a 52-week over-the-air content agreement with Gray Media while also launching a multi-show podcast network.

Prior to joining Clemson, Richardson served as the Associate Director of Social Strategy and Creative Development at The University of Texas for two years. While there, Richardson oversaw and developed social strategy for entire athletics department with emphasis on data-driven decisions, creative direction for online merchandise sales in partnership with CLC and Fanatics reporting $2.2M in individual sport sales as well as $2.7M in non-sport specific sales, handled over $5M in digital sponsorship activations, eclipsed over $1M in ticket sales via paid social advertising, played key roles in multiple SEC Transition committees and oversaw all student-athlete branding and social media influence efforts in regards to Name, Image and Likeness.

Before his time in Austin, Richardson worked for three years at Rice University in Houston. First as a Digital Marketing and Revenue Generation Assistant then later as Brand Advancement and Revenue Generation Specialist. During his time there he oversaw the digital strategy for the entire Athletics Department including the first ever digital content inventory during COVID-19 that produced over 600k in revenue in 9 months while also having oversight of content strategy with emphasis on pixel targeting, UTM, audience segmentation and analysis tracking which led to 50k~ new leads for ticket and e-commerce initiatives. Richardson also created and spearheaded the first ever women’s annual fund created under Rice Athletics entitled EmpowHER Owls, developed and implemented ‘Flight Plan’ – which created a clear roadmap for student-athletes throughout college career to maximize NIL opportunities while still overseeing all Women’s Basketball day to day marketing efforts and oversight of Football in-venue marketing efforts.

Richardson got his undergrad degree in 2017 from Louisiana Tech University.