NIL is new, and we’re building our program from the ground up.

Clemson will be the first athletics program in the nation to construct a space dedicated to the development of NIL activity – the Clemson Athletics Branding institute. The institute will provide an environment to educate students, incubate ideas, and serve as a launchpad for student-athlete opportunities. The CAB will feature:

  • Photo studio
  • video studios
  • audio suite
  • office space and
  • a media training area

The new build will house more than 12,000 square feet. The building, presently under construction, is located adjacent to the Poe Indoor Football Complex.

The building is estimated to be completed in late 2022.