Ashby Burton

Ashby came to Clemson in June of 2019 on IPTAY’s Marketing and Communication staff and now serves as the Director of Marketing and Fan Experience for Clemson athletics. Ashby focuses on Clemson athletics’ email marketing in addition to sport oversight and the All In student rewards program. He is the primary marketing and fan experience contact for women’s soccer, men’s basketball, and baseball. He also serves as a staff advisor to the IPTAY Student Advisory Board.

While at IPTAY, Ashby focused on IPTAY’s digital media presence, helping to grow the IPTAY communications outreach and email marketing. Prior to jcoming to Clemson in 2019, Ashby worked in the athletic marketing department for UNC Wilmington.

Ashby graduated from the University of North Carolina Wilmington in 2018 with degrees in Business Administration and Communication Studies and completed a M.A. in Integrated Marketing Communication in August of 2022. During his time at UNCW, he spent all four undergraduate years as a member of the student athletic marketing staff and then one-year post-graduation as the Marketing Assistant for Seahawk Sports Marketing. In this role, he helped create marketing plans for all 19 programs, managed social media presences, and operated the student-fan rewards program.

Ashby resides in Pendleton, SC, and enjoys spending time with family and friends, keeping up with college athletics, and playing spikeball and pickleball.