ABOUT
Clemson is fully committed to supporting Name, Image and Likeness (NIL) opportunities that enhance the student-athlete experience while aligning with the University’s values of education, leadership, and personal growth. Through a coordinated NIL ecosystem, Clemson provides guidance, resources, and infrastructure that allow student-athletes to responsibly build their personal brands and engage in meaningful, compliant partnerships.
Business involvement is a critical component of this effort. Through a new Clemson Ventures initiative, business owners will have a structured opportunity to participate in NIL by investing marketing dollars into student-athlete partnerships. Leveraging Clemson Ventures’ talent management, content production, and compliance oversight, these partnerships are designed to deliver measurable business value while creating authentic, team-aligned NIL opportunities for Clemson student-athletes.
Those interested in engaging with Clemson’s NIL programs or learning more about the Clemson Ventures opportunity for business owners are encouraged to connect directly with the Clemson Ventures team or IPTAY leadership for next steps and customized engagement options.
Sponsorship Opportunity
Clemson Ventures new and existing corporate partners to consider allocating a portion of their sponsorship investment toward Name, Image and Likeness (NIL) initiatives that directly support Clemson student-athletes.
By working through Clemson Athletics and Clemson Ventures, partners can align their brand with authentic athlete storytelling, targeted content, and compliant NIL activations that deliver measurable marketing value, leveraging access to Clemson’s intellectual property. This approach allows your organization to deepen its relationship with Clemson while investing in the development, visibility, and long-term success of our student-athletes.
Packages Starting at $10,000
- Social Feed Posts
- Short-Form Video
- Story / Behind-the-Scenes Content
- Brand Messaging & Integration
- Product Features & Demonstrations
- In-Person Appearances
- Virtual Appearances
- Co-Branded Graphics & Creative
- Usage Rights & Paid Amplification
- Custom Brand Activations
For more information about partnerships, contact Natalie Fedel (nfedel@clemson.edu).
Small Business Partner Program
Clemson Ventures, supported by the leaders in hyperlocal sports marketing at Eleven Sports Media, have created a curated program designed to help small businesses achieve a major presence at Clemson. The program includes year-round in-stadium and arena visibility across a range of sports, social media promotion via student athletes, custom Small Business Partner logo rights, podcast features, partner networking events, and more.
Visit clemsontigers.com/smallbusiness for more information and to find out how you can get early access to the program.
For more information about the Small Business Partner Program, contact Matt Ryan (mqryan@clemson.edu).